In Google Search, our goal is to help users quickly find the best answers to their questions, regardless of the device they’re using. Today, we’re announcing two upcoming changes to mobile search results that make finding content easier for users. 

https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html

Stop Annoying Overlays Helping users easily access content on mobile
Shane of Thrive Themes talks about this issue in his Sep 19 post about Mobile friendly standards for “intrusive interstitials” so the idea is this. Don’t cover an annoying amount of the screen unless there is a reason recognized by Google. 
They give 3 examples shown below
Interstitials popups and banners ok with Google
You can see that the third one is quite okay. Even placed at the top of the webpage and even on mobile a banner is acceptable to Google. You can have ads or whatever on that banner.
If you’re building a website for digital marketing you want to keep this in mind. Whether it’s list building or content marketing you don’t want to annoy your visitors anyway so keep it reasonable.
 

Don’t believe everything you read about mobile phones but the Google advice is pretty reliable.
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